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2016 Mobile Ad Summit
Friday
, 
November 
17
 at 
7:00pm
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Mobile Marketing Rockstars
Friday
, 
November 
17
 at 
7:00pm
RSVPs Closed
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The exclusive OMR Side-Event
powered by MMA Germany

The MMA Germany strongly believes that a mobile-first world demands mobile-first marketing. For this reason, we are using this year’s Online Marketing Rockstars to showcase our own official side event, aptly titled Mobile Marketing Rockstars, and provide a select roster of brands and marketers the opportunity to shine a light on the ideas and innovations shaping the industry. Kick off the OMR festival with our invite-only brand dinner and take advantage of the chance to meet and network with mobile marketing professionals in an exclusive venue where you can also enjoy and an eagle-eye view of the beautiful city of Hamburg. Participate in our engaging panel discussion about media planning in a mobile-first world and learn more about exciting topics including the need for new attribution models, the opportunity for innovative creatives, and the demand for new approaches involving mobile data and the implications of GDPR for our industry.


Schedule

18:30 Mingling

19:00 Keynote & Panel Discussion

20:00 Dinner & Music

Speakers

Daniel Rieber

Co-Chair at MMA Germany,
VP Marketing at adsquare


Arne Kirchem

Media Director DACH,

Unilever


Peter Würtenberger

CEO,

UPDAY for SAMSUNG


Beate Rosenthal

Global Brand Director Digital & Media, Merck


Andreas Knorr

Director Marketing, 
Wall AG


Niko Thielsch

Head of Sales DACH & Nordics, 
adjust


Arndt Groth

President,

Smaato


Ingo Schwab

Director Digital,

Publicis Media


Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Powered By

Video Recap 2017

Check out our video recap from the "Mobile Video Refocused" event powered by MMA Germany and Smaato last year. 


About MMA Germany

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Find out more on www.mmaglobal.com

 
The German Chapter of the MMA officially launched September 2016. Headed by chairman Mark Wächter (MWC.mobi) and vice-chair Daniel Rieber (adsquare), MMA Germany  strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.

 
MMA Germany brings together founding members from leading companies including: adsquare, Facebook, Google, SAP XM, Smaato, Telefónica, Unilever, AdColony, Snap, AppsFlyer, adjust, Verve and Upday.

 


Find out more on our MMA Germany website, read our MMA Germany blog or follow us on Twitter.


About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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