The MMA Germany strongly believes that a mobile-first world demands mobile-first marketing. For this reason, we are using this year’s Online Marketing Rockstars to showcase our own official side event, aptly titled Mobile Marketing Rockstars, and provide a select roster of brands and marketers the opportunity to shine a light on the ideas and innovations shaping the industry. Kick off the OMR festival with our invite-only brand dinner and take advantage of the chance to meet and network with mobile marketing professionals in an exclusive venue where you can also enjoy and an eagle-eye view of the beautiful city of Hamburg. Participate in our engaging panel discussion about media planning in a mobile-first world and learn more about exciting topics including the need for new attribution models, the opportunity for innovative creatives, and the demand for new approaches involving mobile data and the implications of GDPR for our industry.
Schedule
18:30 Mingling
19:00 Keynote & Panel Discussion
20:00 Dinner & Music
The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Find out more on www.mmaglobal.com
The German Chapter of the MMA officially launched September 2016. Headed by chairman Mark Wächter (MWC.mobi) and vice-chair Daniel Rieber (adsquare), MMA Germany strives to accelerate the transformation and innovation of mobile marketing and advertising, and the technologies that enable their advancement in Germany and globally.
MMA Germany brings together founding members from leading companies including: adsquare, Facebook, Google, SAP XM, Smaato, Telefónica, Unilever, AdColony, Snap, AppsFlyer, adjust, Verve and Upday.
Find out more on our MMA Germany website, read our MMA Germany blog or follow us on Twitter.
